Breyer, the world’s leading brand of horse-inspired toys, gifts, collectibles and live events, celebrates its 70th anniversary in 2020 with the release of a commemorative 70th Anniversary Assortment and Breyer Mane Beauty Styling Heads. All new products were showcased during the North American International Toy Fair, February 22-25, 2020.
Breyer Mane Beauty Styling Heads bring the world of horse braiding to youngsters with long, silky, no-tangle manes in black, white or blond. Each styling head includes a styling booklet, mane comb, mane clips, spirals and elastics that provide endless braiding possibilities.
The special 70th Anniversary Assortment includes five hand-decorated models, each commemorating a different decade. This collection features a rare, limited-edition Chase Piece and collector-favourite models include Rearing Mustang, Saddlebred Stallion. Breyer also introduces Fairfax, a new Morgan horse sculpture by artist Mindy Berg, as its 2020 Horse of the Year.
Breyer is also developing an as-yet untitled live-action horse-themed TV series with Imagine Entertainment’s Kids and Family division. Breyer’s annual convention, BreyerFest, is one of the largest fan gatherings in the world celebrating the horse, drawing over 30,000 attendees to Lexington, Kentucky, every July.