Rolex, who has been involved with the Kentucky Three-Day Event at the Kentucky Horse Park in Lexington each spring since 1981, will no longer be the title sponsor of the event. Land Rover will continue as Presenting Sponsor, while Rolex will remain as the Official Timepiece.

Equestrian Events, Inc. (EEI), producer of the Kentucky Three-Day Event, has unveiled a new logo and a new website,

The Kentucky Three-Day Event is the nation’s premier Three-Day Event and one of the most prestigious equestrian competitions in the world. The International Equestrian Federation (FEI), the world’s governing body of equestrian sports, has designated the Kentucky Three-Day Event as a ‘Four Star’ eventing competition, the highest designation, which is given only to the Olympic Games, World Championships, and six annual events around the world. Kentucky is the only Four Star event in the Western Hemisphere.

“As we move forward with our ever-changing event, we are unveiling a new look that is reflected in our new logo and website,” said Stewart Perry, President of EEI. “We thank everyone who has helped make the Kentucky Three-Day Event one of the premier events of any kind in the world and we look forward to continued growth in the coming years.”

Known as the “Best Weekend All Year,” the Kentucky Three-Day Event returns to the Kentucky Horse Park in Lexington, April 26–29, 2018.

Equestrian Events, Inc. (EEI) is a non-profit charitable Kentucky corporation that was established initially to produce the 1978 World Three-Day Event Championships at the Kentucky Horse Park. Following the success of those championships, EEI established an annual event that evolved into the world-renowned Kentucky Three-Day Event which draws more than 75,000 spectators to the Kentucky Horse Park each year.