You’d have to be living on under a rock to not know that Taylor Swift’s Eras Tour rolled into Toronto last week for six sold-out shows. The streets downtown around Rogers Centre were swarming with Swifties of all ages and genders, but not every fan was human. Two Toronto police horses got in the act, showing up to the concert venue wearing handmade friendship bracelets – a Swift trademark – around their necks.
The idea to have the police horses wear Taylor-made gear was developed by a Swift fan in the Toronto Police Corporate Communications Unit to engage positively with the hordes of Swift fans (an estimated 500,000 people) that descended on the city for the concerts.
“As a Taylor Swift fan who has attended the Eras Tour, I saw how the friendship bracelets were a real bonding moment for her fans,” Ashley Hammill, senior communications advisor told Horse-Canada.