In the equestrian world, style is everywhere. Each season, companies promote new apparel and riders showcase their personality through what they wear in the ring. But when it comes to results, the most critical style factor in show jumping is how you ride.

Shortly after selling his winning mare Celena Z in 2011, Canadian show jumper Keean White took a step back. Methodical by nature, White took the opportunity to work on his technique and approach to show jumping, making adjustments he hoped would lead to good results on the international stage.

This move was prompted by comments made by some of the best eyes in the industry. “At the World Cup Finals in 2009, there was an interview with John Madden and Stephan Conter [Stephex Stables] and they both said at different points that if I really wanted to be successful, I was going to have to work at my style and how I was riding,” said White. “At the very top of the sport, I wasn’t going to be that effective.”

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