I’ve been dragged, kicking and screaming, into the world of social media. I didn’t want to be. I held to my Luddite principles for as long as I could bear it, and I still can’t abide the term “social media”, but I finally caved under the weight and capitulated.

I was stout in my opposition! I openly mocked Facebook as a haven for sexual predators and married women hoping to stumble across old boyfriends. I stated many times that nothing significant could ever be said with 140 characters or less, and, therefore, Twitter was a waste of time. I insisted that Linkedin was a place where the unemployable stalked and harassed the successful.

I wear a lot of different hats, and it seems like all of those hats ultimately lead me to any number of conferences, retreats and various otherwise named professional development seminars. And at every one, there’d be a speaker who would rant with evangelical fervour about the importance of using social media. But still, I resisted. I read several marketing books which opined that without an online presence, you’re invisible. But still, I resisted.

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