Straight Arrow president Devon B. Katzev.

Cowboy Magic, the rough-and-tumble member of the Straight Arrow family of brands, came on board when brand creators Jim and Charlotte Cummings decided it was time to retire and hand the reins over to Straight Arrow president Devon B. Katzev. They felt that Straight Arrow was the perfect fit to continue the tradition of a family-owned business and provide the same integrity and quality products that Cowboy Magic consumers have enjoyed for over 25 years.

“The Cummings and I were of like minds, and I subscribed to a similar philosophy that they did, providing the customer with reliable grooming products. I felt as if Cowboy Magic was wise addition to the Straight Arrow family of brands,” says Katzev.

The super-hero of the brand that you find in most tack boxes is Cowboy Magic Detangler & Shine. It out-performs so many detangling and shining grooming products that it has become show staple for most horse folks. The unique formula contains silk protein that not only provides amazing slip for releasing knots and tangles, but imparts a high reflective shine in the finishing grooming stages.

The concentrated formula that contains no water or alcohol has conditioning properties that will not dry out hair. It works instantly and detangles as you rub it in and keeps on working, resulting in less grooming time and less product used, saving time and money. In fact, a tiny amount about the size of a nickel is all you need; continue to add nickel-sized amounts and brush through until a rich, silky, smooth shine appears.

As a deep conditioner it penetrates below the surface and restores moisture while fortifying and strengthening hair, resulting in a natural shine with a soft texture that is not oily or greasy.

And finally, it is long-lasting, repelling dirt, dust and sand, and resulting in a shine that lasts longer.

Guess what? It works on dogs and people, too ‒ great for detangling any family member’s hair while imparting an unbeatable shine. (Available in 32 oz., 16 oz. and 4 oz sizes.)

Cowboy Magic Detangler & Shine