Barbara Daley, well-known in equestrian circles for her involvement as a marketing and communications expert in the horse industry in Canada, lost her right leg in a motorcycle accident on Canada Day near Stony Plain, AB.

Previously based in Aurora, ON, Daley had moved out to Alberta in 2011. She was riding her motorbike when she collided with a trailer being pulled by another vehicle. The horseback riding and yoga enthusiast was airlifted to the Royal Alexandra Hospital in Edmonton where she has been since July 1, recovering from two surgeries to amputate her right leg. Other injuries include a fractured pelvis and vertebra. Daley had earned her motorcycle licence last year; ironically, July 1 marked the beginning of Alberta’s Motorcycle Safety Month.

Daley has served many roles over the years, including as senior manager of operations and marketing at KingRidge Stables in King City, ON, and as marketing chair of the Canadian Warmblood Horse Breeders Assoc., being named their 2007 Volunteer of the Year. Through her Equine Concepts marketing and communication company, Daley worked with Equine Canada on a number of initiatives and was part of the EC trade mission to China in 2011 to examine the rapidly-growing horse industry there, later penning an account for Horse Sport entitled “China’s Era of the Horse.”

A crowdfunding page has been set up by Bonnie Daley to help Barb with medical and other expenses during her recovery it can be accessed here.