We invite YOU into the best homes in Canada…
One key to upscale households is horse ownership – and there’s no better way to reach Canadian owners than through the magazines of the Horse Media Group.
| Horse Canada | Horse Sport | Canadian Thoroughbred | HMG | |
|---|---|---|---|---|
| Total Readership | 63,000 | 26,250 | 11,900 | 33,717 |
| Maritimes | 10.4% | 4.9% | 0.3% | 5.2% |
| Quebec | 7.6% | 3.1% | 0.5% | 3.7% |
| Ontario | 39.0% | 48.7% | 38.0% | 41.9% |
| Manitoba/Sask. | 4.1% | 2.8% | 8.5% | 5.1% |
| Alberta | 20.5% | 24.5% | 36.0% | 27% |
| British Columbia and Territories | 17.6% | 14.1% | 12.5% | 14.7% |
| U.S./International | 0.8% | 1.1% | 4.2% | 2% |
Horse Sport
For 50 years, Horse Sport has been the voice of equestrian competition in Canada. Our readers are dedicated owners, competitors, trainers and breeders who are highly involved in the equine marketplace. They view their magazine as a valuable source for the most up-to-date news, training methods and horse care information.
Published 11 times a year. The January issue is The Canadian Horse Annual.
Horse Canada
Horse Canada is an all-breed, multi-discipline magazine with emphasis on equine health, horse care, and rural living and recognizes the inclusion of horses into family life. Featured articles encompass such subjects as horse health and care, equine welfare, controversial training issues, and a variety of engaging topics.
Additionally, each issue contains Horsepower, a special section devoted entirely to children that love horses. Kids enjoy the contests, games, breed profiles and puzzles (plus much more) that encourage reader interaction.
Published 5 times a year. The January/February issue is The Canadian Horse Annual.
Canadian Thoroughbred
Canadian Thoroughbred is the leading Canadian magazine for breeders, owners, trainers and farm managers who make thoroughbred racing their business. It is the only national source for racing statistics, racing and breeding updates, sales results, provincial reviews, and reports on events and people that influence racing across the country.
Published 7 times a year.
Click here for Canadian Thoroughbred’s 2019 Editorial Schedule
The Canadian Horse Annual
The Canadian Horse Annual focusses on horses’ physical and mental well-being, with articles on achieving and maintaining optimal health and preventing disease and injury, as well as training solutions.
There has never been a better way to reach horse people so efficiently. A guaranteed circulation to the subscribers of Horse Sport and Horse Canada magazines plus distribution on national newsstands, tack shops and at trade shows gives The Canadian Horse Annual an automatic exposure to the largest audience of horse lovers in Canada.
Digital Advertising Opportunities
Website: With 1.3 million pageviews in 2017, Horse-Canada.com is the horse industry’s go-to website! Readers enjoy the most comprehensive and up-to-date news, articles from Horse Sport, Horse Canada and Canadian Thoroughbred, plus the industry’s best bloggers. Give your business the benefit of consistent exposure to the large Horse-Canada.com audience that regularly enjoys the musings of the industry’s most engaging writers and insiders.
E-Newsletters: Our e-newsletters are delivered three days a week to over 4,000 subscribers. Choose from three editions: Latest News, Farm-of-the-Week, or Horses-of-the-Week to reach our dedicated readers.
Social Media: Access our 600,000+ Facebook fans & Twitter followers with a unique campaign tailored to your business. Each campaign includes one social media post a week with a mutually agreed upon promotion.
Contact us for details 1-800-505-7428
Dianne Denby – x29 – Director of Sales & Marketing
The publications in our group are recognized as the most comprehensive and highly respected magazines covering the Canadian Horse Industry. We can help you get into the best homes in Canada and get a share of this $29 billion market.