People have been comparing themselves to others long before social media arrived. In fact, the Social Comparison Theory was developed by American psychologist Leon Festinger to study this phenomenon in 1954.

Social comparison may be a natural evolutionary instinct related to our “drive to survive.” It keeps us continually striving to improve ourselves and our life circumstances, which is highly beneficial from an evolutionary perspective.

If we notice another person has discovered a way to get more resources (i.e. food) than us, we try to learn from them, and copy them to improve our chances of success. Back in 1820, Oscar Wilde said, “Imitation is the sincerest form of flattery that mediocrity can pay to greatness.”

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