Pick any given date on the calendar and guaranteed there is a made-up occasion to celebrate. National Dog Day, Cupcake Day, Do a Grouch a Favour Day (it’s on February 16th, which is probably a result of Valentine’s Day fallout), even Be a Dork Day. But one that stands out as having a worthy reason for existing is International Helmet Awareness Day. One would think wearing a helmet when riding a horse would be a no-brainer, pun intended, but many riders still choose not to wear one. For some they just never have, others find helmets too hot and heavy, or say they cause headaches, while others think they’re just plain ugly and prefer a cowboy hat or the wind blowing through their hair like they’re on the cover of a romance novel.

International Helmet Awareness Day was created by riders4helmets, a grassroots organization born out of a desire “to educate equestrians on the benefits of wearing a properly fitted and secured, certified helmet.” On its website, the group uses American stats from 2007 that found “78,279 people visited the emergency room as a result of horse riding related injuries. Head injuries comprised about 15 per cent, or 11,759 of these visits.” Three years after these stats were compiled, at least one of those riders nearly lost everything.

It was March 3, 2010 and U.S. Olympic veteran Courtney King Dye was schooling a “very well-behaved six-year-old” when her life was altered forever in seconds. “We were cantering down the long side and he tripped over his own feet and fell,” she explained via email. “My head slammed into the ground. He did nothing naughty.”

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