It won’t come as a shock to many horse people that young farriers are having a moment (viral ones at that) of social media fame. Being strong, proficient, charming and good-looking seem to be job requirements for farriers, both male and female. It could be that the freedom of life on the road and their rapport with large, often feisty horses also contributes to their almost mythical status.
Now the non-horsey are watching videos of handsome, strong (often tattooed) men and gorgeous horses and ponies do their thing. A recent article in the New York Times spoke about the trend, highlighting Samuel Wolfenden from England who runs his business SW Farriers with his father.
“I wanted a portfolio of what I’m doing to look back at,” Wolfenden explained to the NYT on why he shot and posted a 10-second clip to Instagram one night. “I woke up the next day and had millions of millions of views; I had one hundred thousand followers… It was wild.”