Equestrian Canada (EC) is pleased to announce a new engagement events initiative structured around hosting series and summits on alternating years to provide increased value and meaningful development opportunities to stakeholders.
Following a pilot version of the EC Convention in 2019, which saw the longstanding event move to a fall timeframe – hosted at the Royal Agricultural Winter Fair in Toronto, ON – EC embarked on an in-depth debrief and evaluation of its landmark event. Analysis of Convention data from the past five-year period underlined declining participation, scheduling conflicts, minimal success with fundraising initiatives, and increasing costs to the organization.
“It’s time for the Convention to evolve to better fit the needs and expectations of the industry and the organization, improve cost efficiency, and increase the reach from coast-to-coast,” explained Yves Hamelin, EC Interim CEO. “Through the development of a five-year plan, we have mapped out a path forward that will provide increased engagement opportunities across the country through a blend of targeted series around key initiatives, and standalone gatherings of governance, industry, and affiliates.”