The BC-based company Cavallo Hoof Boots got some major celebrity exposure after superstar Beyoncé’s spotless white horse Marshmallow sported them during her Christmas Day NFL halftime show.

Carole Herder, who along with her husband Greg Giles launched the Cavallo brand of Velcro horse boots as an alternative to traditional metal nail-on shoes, didn’t know the last-minute rush order she’d received were for the megastar’s performance until she saw it live, like millions of others.

“We jumped up and down,” she told CTV News.  “And had a glass of champagne, as you do.”

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