Caffeine and a CGI donkey: The BC-based company's awesome new ad campaign features a cool motorcycle-riding mascot.

After Earl's owner died, the little donkey was sad and lonely until Home for Hooves Farm Sanctuary took him in.

Eddie Murphy, who voices the character Donkey in the Shrek films, would love to see the sassy little equine get his own movie.

Winter and rain equals ice and mud – and instances of horses falling into ponds, getting bogged down, and needing help.