Horse Racing 3.0

2017 marks the 250th year of horse racing in Canada, but despite its longevity, the call for innovation within the sport is longstanding.

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By: Keith McCalmont |

Horse racing in Canada has been around for 250 years, but a diminishing customer base and the need for fresh innovation led Woodbine Entertainment Group (WEG) to partner with iBoost and Ryerson University’s Office of the Vice President, Research and Innovation in 2017 to challenge Canadian entrepreneurs to develop technology to take the sport into the future – and especially to attract the elusive millennial customer group. “At Woodbine, we are continuously looking for ways to modernize our industry… [and] to reach and engage a younger demographic, and look forward to working with these passionate entrepreneurs,” said Jim Lawson, CEO of WEG.

The initiative, Horse Racing 3.0: Changing the Game (HR3), looked for solutions to stimulate growth and increase revenue in the industry. Five teams presented projects that made it to the finale: they included a betting platform, wagering apps, an athlete point-of-view broadcast, and a program which connects horse owners and buyers. This Canadian Thoroughbred feature reveals who ultimately won the competition and had the chance to take their project from a dream to a reality.

Read the full story on Canadian Thoroughbred.