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Event Marketing on A Budget

You’re hosting an upcoming show, fundraiser, clinic, or other type of equine event and need to get the word out. However, your marketing budget is so tight it’s actually nonexistent. Luckily, there are several no- or low-cost technological and traditional approaches that can help you promote your event. DIGITAL STRATEGIES 1. Websites work If your barn or facility already has a website, use this ready-made real estate to post details about your show or happening, clearly outlining the who, what, why, and where, either on the home page, a dedicated event page, or even better, both. For a one-off type affair such as a charity fundraiser, set up a free professional-looking event-specific website in no time using a platform such as Wix and SiteBuilder (see 2. Email blasts Studies show email campaigns can attract a lot of attention. The British Columbia therapeutic riding organization Pacific Riding for Developing Abilities…

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