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Citius, Altius, Fortius

What do Donald Trump, Katy Perry, and the Olympic movement have in common? They are all in love with social media. Pop stars who embrace digital platforms such as Facebook, Instagram, Twitter, and YouTube, as well as sports’ governing bodies and the leader of the free world see a robust social media footprint as a direct line to their fan bases. And staying connected pays off. He may be the least favourable first-term president since polling began, but Trump is as popular as ever with his core supporters. His Twitter account has 38.3 million followers, considerably less than Katy Perry with 104m, but considerably more than athletics (IAAF), gymnastics (FIG) and swimming (FINA), the three highest revenue earners for the International Olympic Committee on the summer Olympic Program. Believe it or not, the FEI beats all three of those international federations (IFs) for overall engagement on social media, according to…

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