It has been announced that Elissa Blowe is leaving the Fort Erie Live Racing Consortium (FELRC) to assume an important new role as Manager of Product Development and Marketing – Horse Racing for the Ontario Lottery and Gaming Corporation.
Blowe has worked full time with FELRC senior management team since June, 2010 when FELRC assumed the responsibility of operating the Fort Erie Racetrack from Nordic Gaming.
During her tenure Blowe continued to assume more responsibilities over the years in order to enhance the marketing image of the track in the Niagara Peninsula and Western New York. She introduced new and innovative promotions which ended up attracting a newly targeted demographic profile of the race track customers that have, in the past, been overlooked in most racing-market strategic initiatives. The success of these initiatives created a vibrant and exciting atmosphere at the 118-year-old track.
Blowe has brought a high level of enthusiasm and experience to the FELRC in terms of providing a unique and effective schedule of events that cater to both the local community and the targeted audiences in the geographic areas identified by our marketing consultants. The successes of the Tiki Bar concerts, the introduction of the Circle the Course promotion for Cancer Research and the local Food Bank, the Sunday Farmers Markets, Breakfast Clubs, Show Parlay Contests and the festivities surrounding the annual Puss n Boots stakes race are just a few of her initiatives that have made Fort Erie Race Track a customer friendly and unique entertainment venue to attend.
Blowe’s last day will be March 31st and she will begin her new career with OLG on Monday, April 4th.