Northlands in partnership with the Canadian Professional Rodeo Association is proud to announce that the 43rd Annual Canadian Finals Rodeo (CFR) will not be the last in Edmonton. The cowboys will hang their hats and rest their boots in city hotels for two more years.

“Northlands has a rich history with rodeo,” said Tim Reid, President and CEO for Northlands. “To ensure we keep that history alive for Edmontonians and Northern Alberta it is key to our organization and we are immensely proud to see the CFR in Edmonton through to 2018. The economic impact when you combine CFR and Farmfair International is $50 million to our city. These two events put heads in beds; seats in restaurants and action in our streets. It is a great time to be in the Capital region and we look forward to showcasing the western lifestyle to all of our guests.”

“Northlands has been our partner in the CFR for 43 years and we are proud to continue the tradition,” said Jeff Robson with the Canadian Pro Rodeo Association. “This partnership allows us the opportunity to build a bigger, better CFR and surrounding events for the city.”

Northlands along with members of the Canadian Professional Rodeo Association and special guests kicked off the 43rd annual Canadian Finals Rodeo and Farmfair International taking place on the Northlands grounds from November 9-13. The third annual Rodeo Week will encourage Edmontonians and visitors to take a walk on the western side from November 4-13.

“We understand the impressive value the CFR holds for our city and region,” said Tim Reid, President and CEO, Northlands. “Every year, our city saddles-up and gets ready to celebrate our deep-rooted connection to our western identity and tradition. We encourage Edmontonians to rally behind the rodeo and celebrate with activities throughout the city and a visit to Farmfair International and the CFR at Northlands.”

The third annual Rodeo Week will run in conjunction with the Canadian Finals Rodeo and Farmfair International from November 4-13 and will provide Edmontonians with the opportunity to engage in western-themed activities in bars, restaurants, hotels and other public spaces. For 10 party-packed days, the city will celebrate with events including the Rodeo Week Chili Cook-Off, Rodeo Kids Korral, the Miss Rodeo Canada Pageant and more.